Running hats need to provide full crown ventilation, lightness, and extensive reflectivity. However this is usually done at the expense of looks. Industry analysis showed a major opening for a hat that was functional, yet carried a modern

street-style aesthetic.

Headbands allow the head to breathe and transfer excessive heat out of the body, yet do not provide as much warmth as a beanie. Beanies keep the head warm but do not allow much ventilation, often to the point of discomfort.

On-mountain gloves need to provide a durable, waterproof cover for the hands, yet also balance this with comfort and the demands of the modern athlete. Traditional gel padding on fingers and knuckles give protection, but requires more stitching, which could compromise the waterproofness of the glove. Coats are getting bigger, so cuffs need to adapt yet keep their waterproof abilities.

Bucket hats provide 360 degree sun protection, but can intrude into the line of sight with their unstructured brim. Heavily structured brim hats do not give as much sun protection as a bucket hat, but keep the brim up and out of the line of sight.

Current Under Armour Hunting hats do not reflect the aesthetic or design lines of the brand as a whole, or their category. The classic trucker hat needs to be updated with modern materials and project the sleek and high-tech atmosphere of UA Hunt.